There is no doubt that Stephanie McMahon is one of the most polarizing figures in the world of professional wrestling.

As Chief Brand Officer for the company, she is tasked with helping to create weekly television programs that captivate and entertain a diverse audience of sports entertainment fans.

According to a recent article from Adweek, McMahon gave a lecture on WWE’s marketing success at a recent conference of the ANA Masters of Marketing in Orlando, Florida. She outlined three basic principles that define why the company is able to have as much presence in the international market that they do.

(Courtesy of
(Courtesy of

Principle #1: Have a Content-first approach.

“You want content that’s relatable, genuine, authentic and resonates with your consumer,” McMahon said. “They have to have a reason to care.”

Like Shakespeare, opera or ballet, WWE creates compelling, good-versus-evil content with larger-than-life characters, she added. “If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph.”

Principle #2: Immerse yourself in pop culture, and integrate it into your brand.

It’s no secret that WWE has tapped into the pop culture market for years, and often brings in celebrities to give their product legitimacy. Jon Stewart, who’s a WWE fan, has appeared at SummerSlam twice.

“These integrations have to be authentic, and Jon Stewart had a whole lot of fun with it,” McMahon said.

Principle #3: Give back to the community.

WWE sponsors antibullying programs and has partnerships with charitable organizations like the Boys and Girls Clubs of America and Susan G. Komen for the Cure. “It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them,” McMahon said.

Editor’s Note:

I love this article. Stephanie McMahon has always been one of the most brilliant minds in the world of professional wrestling; both as an on-screen personality, and an off-screen ambassador for the brand. Getting a first-hand look into how her mind works is a very special thing, and could be something that we all learn from.

What are your thoughts on Stephanie’s comments and the success of WWE? Leave us a comment below, or comment on our Facebook page!



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