9. Miz vs. Dolph Ziggler – No Mercy
httpss://youtube.com/watch?v=73sZQAA32xc
Unlike several previous moments, this was all about drama instead of the action. While the wrestling was good, the idea that it was someone’s career vs. a title made it seem important. Ziggler was on a downward spiral at this point and Miz looked better and better every week so the idea that Ziggler could win seemed like a long shot. It was such a long shot that the official preview for the following episode of “Smackdown Live” talked about Ziggler’s exit from the company.
Ziggler of course won, but the fact that it was billed up as a match that he HAD to win was the key to the whole thing. Miz can talk his way into anything and he had us believing that Ziggler’s whole life revolved around this one match. It told a great story and set up the match as something that feels like it matters for a change instead of “eh we can just do the same thing next week.” Sure Ziggler dropped the title back a few weeks later but he won here, which is what mattered more than anything else.