Best of WWE 2016: Promo of the Year

2. “YOU’RE LAST!” – Goldberg, “Monday Night Raw” – October 17

httpss://youtube.com/watch?v=ydhqoHw3__U

Now this is a little more like it. This is a very simple, to the point and effective line from someone who didn’t talk all that much over the course of his career. Goldberg has one of the most effective catchphrases in wrestling history with a simple statement of “YOU’RE NEXT!” Now that he was back in wrestling with one more match to go, the line of “YOU’RE LAST” was as perfect as it was going to get.

Above all else, this set up the idea that the match was going to be something special. After all the people that Goldberg had run over in his career, Brock Lesnar was going to be the final opponent for a legend. It’s simple, it’s to the point and it gets the message across with something that is going to stick in the fans’ heads as we came closer to “Survivor Series 2016”.

The promo hyped up a single match and the fact that Goldberg almost was almost immediately scheduled for a second match after defeating Lesnar didn’t matter. What was important was setting up the match against Lesnar and two simple words were more than enough to make the fans care about what we were getting. It was certainly a better way than hyping it as “fantasy warfare”, which I’m still not entirely clear on.