WWE Reaches Major Social Media Milestone; 1 Billion Followers

Say what you want about them, they know how to connect with their fans. WWE announced today that they have accumulated over 1 billion followers combined on their various social media accounts. This includes Facebook, Instagram, Twitter, YouTube, Snapchat, Foursquare, Periscope, Pinterest, Qzone, Toutiao, Tumblr, V+, WeChat, Weibo and YouKu.

The company released a video message thanking their fans for their investment in their product:

Here are some statistics from their platforms:

Facebook: 501 million followers, including 11 million new followers year-over-year

WWE’s main Facebook account ranks second in sports brands — behind only the FIFA World Cup. Twenty-nine WWE Superstar pages rank in the Top 100 most-followed athletes on Facebook, John Cena is the sixth most-followed athlete in the world, and four female Superstars rank in the Top 10 most-followed female athletes — Ronda Rousey, Nikki Bella, Brie Bella and Stephanie McMahon.

Twitter: 221 million total followers, including 23 million new followers year-over-year

WWE is tied for No. 1 most-influential brand with CNN, the NFL, the AP, TIME and The Guardian. Sixteen WWE Superstars rank in the Top 100 most-followed athletes on Twitter.

Instagram: 226 million followers, including 62 million new followers year-over-year

WWE is the fourth most-followed sports league on Instagram. Ronda Rousey is the most-followed female athlete on the platform, and five other female Superstars join Rousey in the Top 10 most-followed female athletes — Nikki Bella, Brie Bella, Paige, Sasha Banks and Becky Lynch.

YouTube: 46 million followers, including 20 million new followers year-over-year

WWE’s YouTube channel is the most-subscribed sports channel and has amassed more than 30 billion views on the platform, with highlights from WWE shows, exclusive interviews and original series.

Editor’s Opinion:

This is absolutely incredible. There is no one else in the world who can connect with their fans like WWE. Not only do they make social media a crucial part of their brand, but they do so in a way that allows fans to be interactive with the superstars and each other. Congratulations to WWE on this wonderful achievement!

What do you think of WWE having 1 billion followers on their various social media platforms?