Say what you want about them, they know how to connect with their fans. WWE announced today that they have accumulated over 1 billion followers combined on their various social media accounts. This includes Facebook, Instagram, Twitter, YouTube, Snapchat, Foursquare, Periscope, Pinterest, Qzone, Toutiao, Tumblr, V+, WeChat, Weibo and YouKu.
The company released a video message thanking their fans for their investment in their product:
Here are some statistics from their platforms:
Facebook: 501 million followers, including 11 million new followers year-over-year
WWE’s main Facebook account ranks second in sports brands — behind only the FIFA World Cup. Twenty-nine WWE Superstar pages rank in the Top 100 most-followed athletes on Facebook, John Cena is the sixth most-followed athlete in the world, and four female Superstars rank in the Top 10 most-followed female athletes — Ronda Rousey, Nikki Bella, Brie Bella and Stephanie McMahon.
Twitter: 221 million total followers, including 23 million new followers year-over-year
WWE is tied for No. 1 most-influential brand with CNN, the NFL, the AP, TIME and The Guardian. Sixteen WWE Superstars rank in the Top 100 most-followed athletes on Twitter.
Instagram: 226 million followers, including 62 million new followers year-over-year
WWE is the fourth most-followed sports league on Instagram. Ronda Rousey is the most-followed female athlete on the platform, and five other female Superstars join Rousey in the Top 10 most-followed female athletes — Nikki Bella, Brie Bella, Paige, Sasha Banks and Becky Lynch.
YouTube: 46 million followers, including 20 million new followers year-over-year
WWE’s YouTube channel is the most-subscribed sports channel and has amassed more than 30 billion views on the platform, with highlights from WWE shows, exclusive interviews and original series.
This is absolutely incredible. There is no one else in the world who can connect with their fans like WWE. Not only do they make social media a crucial part of their brand, but they do so in a way that allows fans to be interactive with the superstars and each other. Congratulations to WWE on this wonderful achievement!
What do you think of WWE having 1 billion followers on their various social media platforms?