The worldwide leader. WWE is truly a global wrestling company, which is one of the hardest things in the world to accomplish. Wrestling exists around the world, but there are so many different styles and cultures that go along with it that the differences can pile up in a hurry. WWE has done it better than anyone else in history though and now they have tapped into a very big market.
As you would probably be able to guess, WWE would be most interested in tapping into the most highly populated countries in the world. This was one of the motivating factors behind pushing Jinder Mahal and Great Khali as major stars, as the company wanted to draw an audience from India. There is one country in the world with a higher population and WWE has some good news there.
WWE has announced a new television deal in China, where both Monday Night Raw and SmackDown will air in Mandarin on iQIYI Sports. The new content will begin airing on Tuesday September 22 and will also include a video on demand service featuring WWE’s monthly pay per views and classic matches. WWE has run several live events in China over the years
WWE has some history in China. Check out what they have done out there:
Opinion: This is good news for WWE as there is nothing wrong with expanding your television audience by tens or hundreds of millions of people. There are going to be people in China who will watch this every week and that is going to mean money in WWE’s pocket. Good for them for getting something like this, but now it needs to try and get more people watching in America.
What does this mean for WWE? How can they grow their audience elsewhere? Let us know in the comments below.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books. Get the latest and greatest in professional wrestling news by signing up for our daily email newsletter. Just look below for “GET EXCLUSIVE UPDATES” to sign up. Thank you for reading!