A new report from F4Wonline.com has revealed further details on why Brock Lesnar is not booked for “Hell In A Cell” on Oct. 26. The current WWE World Heavyweight Champion will not be appearing during the PPV event, and the reasons why may (or may not) surprise you.

According to the latest edition of the Wrestling Observer Newsletter, Lesnar will not be a part of “Hell In A Cell” thanks in-part-to the WWE Network. With WWE’s main focus now being on their PPV events streaming through their Over-The-Top service, they feel like it doesn’t matter if the major championship is showcased on the card.

Formerly, WWE wanted as many PPV buys as possible, which is why the WWE Championship was usually placed on the top of the card, making the main event mean something, and making the fans purchase the entire event just to get to the final bout. However, with the WWE Network being a $9.99-a-month subscription service, the company does not feel as though they have to produce main events structured around the title anymore.

WWE’s theory is this: with the price of the Network being so low, fan expectation is not as high, which means they do not have to spend as much time, effort, and money to produce the types of PPV events that they were even a year ago today.

As of this writing, no matches have been announced for the “Hell In A Cell” PPV, which takes place on Oct. 26. Rumors have been swarming around the Internet in regards to possible matches, but nothing has been confirmed for the card at this time.

Some reports claim that the opening bout of the night will be John Cena vs. Dean Ambrose. The winner of this match will then go on to face Mr. Money in the Bank Seth Rollins in the main event Hell in a Cell match. The loser will either face Randy Orton in another Hell in a Cell match, or will simply hold the key to the lock on the cell door during the main event.

Dave Meltzer comments on the possible booking of “Hell In A Cell” in the latest edition of the Wrestling Observer Newsletter, saying,

“Ambrose losing to Cena right now would be the wrong move, because he’s the one that needs the help to get over the hump of a public that has harder time accepting new stars because they’ve had the rug pulled from under them too many times.

Cena losing wouldn’t be an issue, because Cena could lose to Ambrose and then come back and beat Orton. This would put Ambrose vs. Rollins in a Hell in a Cell in the main event position on a big show, and Ambrose should win, since Rollins has the briefcase to cash in and win the title down the line, and Ambrose’s win would make him an immediate top contender.

Cena is bullet proof from losses hurt him, which Ambrose, at this stage of his push, is not. While Cena is the top star, WWE showed at SummerSlam in 2013 that they would put a babyface (Daniel Bryan) over Cena clean to move them into a regular main event position.

From there, aside from a Big Show vs. Rusev program, the WWE still feels lacking in direction. There’s been no direction for the midcarders past Dolph Ziggler, Sheamus, The Miz and Cesaro all seemingly running in circles.

The Nikki vs. Brie Bella feud that was getting over at the house shows, but on television, it comes across like endless television time devoted to something that is pushed hard and not getting over.”

WrestlingRumors.net‘s own Chris Walder laid out a possible “Hell In A Cell” match card with predictions, which you can find here.

Editor’s Note:
So…basically…they already have your money for 6 months, so strap in. They don’t care what kind of show they put on for you. Your money is already in their pocket.


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