10. Ryback

Ryback has a great message. He’s an inspiring man with a real story of determination. “Feed Me More” is one of the best catchphrases in WWE because of its simplicity and ties to the Ryback character. Ryback wants the next challenge and the next lesson.

If Ryback were to become the face of the company, his message would be heard, and he’d inspire millions. The trouble with him is his look, wrestling ability and simplicity of character won’t satisfy the hearts of smart wrestling fans. Ryback would be another victim of a John Cena mixed reaction that would haunt him for the rest of his career. He’d be polarizing, but he’d struggle to be WWE’s face unless his character evolves.