It’s the biggest of the year. If you are any kind of a wrestling fan, or even if you are not, you have probably heard of WrestleMania. It is the biggest night of the wrestling year, though this year’s event was spread over two nights instead of one. That offered another chance for eyes to be on the show, and it turns out that there were quite a few of them this time around.
If there is one thing that WWE knows how to do, it is promote the heck out of their product. You cannot watch their shows for five minutes without hearing about what they have coming up next. There are some shows that are presented as bigger deals than others but nothing comes close to WrestleMania. WWE promotes it like no other and this year, it seems to have paid off.
WWE released their first quarter 2020 financial report on Thursday. According to 411mania.com, WWE set a record with 967 million video views over social and digital platforms during the week of WrestleMania 36. This number represents a 20% increase over the same numbers last year.
This year’s WrestleMania was also the most socially active event in WWE history, with 13.8 million social media interactions, up 57% over last year’s WrestleMania 35.
Finally, there were more WWE Network subscribers added on Friday and Saturday than any WrestleMania weekend in history, with the total number of subscribers reaching 2.1 million on the Monday after WrestleMania 36.
So what got people watching. Check out some of WrestleMania 36:
Opinion: This year’s WrestleMania was a lot of things and one of those things seems to be successful. There are going to be a lot of asterisks and footnotes to WrestleMania 36 but the show certainly set some record numbers. While a lot of things that WWE has done over the years have damaged themselves, WrestleMania is still the mammoth cash cow and these numbers show that there are a lot of people interested out there. That’s a good sign, and hopefully they can keep them growing.
What did you think of the show? How important are these numbers for WWE? Let us know in the comments below.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books. Get the latest and greatest in professional wrestling news by signing up for our daily email newsletter. Just look below for “GET EXCLUSIVE UPDATES” to sign up. Thank you for reading!