The Bella Twins Officially Launch Birdiebee Brand

According to WrestlingInc, The Bella Twins and WWE have officially launched the Birdiebee brand, which is an apparel company for women.

The brand has been in the works for months, with both Brie and Nikki Bella having mentioned it numerous times on their YouTube channel. As a side note, if you’re not subscribed to that channel, we suggest you do so as they upload very frequently with a multitude of updates on their careers, family life and the new company.

Here is the announcement from WWE:

“The Bella Twins launch Birdiebee

Birdiebee, the lifestyle intimates and activewear brand created by Nikki and Brie Bella and previewed on Total Divas and Total Bellas, has taken off with the first of its many products. Available online today, the line includes transitional intimates, activewear and loungewear aimed at “empowering and educating women through mirroring the twins’ passion for life, strength, women’s health and wellness, and fun.”

Among the Birdiebee offerings for customers are a selection of soft tees, hoodies, sweats and shorts featuring the #birdiebeeisms — BEE fearless, BEE giving, BEE you — that comprise Nikki and Brie’s core values for the brand, as well as other inspiring reminders. Birdiebee will also feature a fall-color selection, including fleece jackets, bottoms, cold-shoulder tees and pullovers.

“We have set out through Birdiebee, to build a strong community of women who empower and inspire one another,” said the twins in a statement to WWE.com. “We have a highly engaged community who are equally as passionate about empowerment and Birdiebee was a way for us to bring our core values to life. Our goal is to provide a forum through Birdiebee and through the clothing line for women to connect, inspire, encourage and celebrate each other.”

The current collection, which includes intimates and loungewear with a price range of $20 to $119, will be available starting this month in select Birdiebee retail locations and on birdiebee.com.”

Wrestling Rumors will continue to update you on the Birdiebee brand as it continues to develop. The real-life sisters have been working on the company behind the scenes for months and already have a website shop up and running. You can check that out here.

Brie signed thirteen thousand autographs yesterday for the Birdiebee launch, with Nikki preparing to sign them tomorrow. If you would like to see a very short minute-long video of Brie discussing this, check out the video below.

Brie signed 1300 autographs for the Birdiebee launch today!

Does the brand appeal to you at all? Are you likely to purchase anything? Let us know in the comments below or over on our Facebook page or Twitter account. Additionally, you can find me on Twitter at @SOSNH1995. We also want to remind you that we have a Newsletter you can sign up to. This will allow us to send you the best news in one place via an email. We also have the Wrestling Rumors app that we encourage you all to download to get updates faster than they release on our various pages. It is available on Android and iOS devices.