Triple H Discusses Ratings War Between NXT and AEW

WWE Hall of Famer Triple H was recently interviewed by Sports Illustrated in preparation for their major broadcast of NXT this evening on the USA Network. He discussed a number of topics, including the final match between Johnny Gargano and Tommaso Ciampa, the ratings war between NXT and AEW and more.

Below are some highlights from the interview:

On Ciampa vs. Gargano:

“This week is the culmination of the Ciampa-Gargano rivalry,” said Levesque, who is WWE’s Executive Vice President of Global Talent Strategy & Development. “That will be spectacular, I guarantee it.”

On tonight’s 6-women ladder match:

“These women are going to be dominating the business for a long time to come,” said Levesque. “There is such depth, and we’re creating new talent. That bodes well for women in the sport. The deeper that bench is, the more we’ll see young girls who want to do this when they grow up. Ten years from now, there will be women saying that Tegan Nox, Dakota Kai and Xia Li inspired them. That’s really exciting to think about.”

On the ratings war with AEW:

“I’m a believer in the long-term game,” said Levesque. “You create the right product, and over time, people will find it. I think back to Monday nights years ago, and it looks different now, but there were periods of time when WWE was putting on much better shows and the content was much better, but we were still getting beat. We were not winning ‘the war,’ but we stayed true to who we were.

“If it’s a flash and it’s exciting at first but you can’t maintain it, then it loses that pizzazz. It’s long-term duration, for me, that’s how you win. I’ve been saying it since the beginning—I’m not concerned about those numbers week-to-week. It’s about trying to put out the best show you can every week.”

They also discuss NXT building its own stars, Killer Kross, why they are continuing to provide programming and more.

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