One of the biggest marketing campaigns by WWE over the past few years has been the company’s decision to head to the middle east and present Wrestlemania-like shows in Saudi Arabia. Major matches that have taken place recently have been the Greatest Royal Rumble, Degeneration-X vs. The Brothers of Destruction, Brock Lesnar vs. Cain Velasquez and more.
This seems to be working for everyone, as WWE has announced a multi-year deal with Saudi Arabia:
Following the historic Crown Jewel event in Riyadh, WWE (NYSE: WWE) and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event. WWE and GEA also continue to work towards the completion of a media agreement in the MENA region.
This long-term partnership demonstrates WWE and GEA’s commitment to bring sports entertainment to the region and supports Saudi Arabia’s Vision 2030.
Check out some action from their most recent trip:
The last trip wasn’t held without some controversy and problems, however; a major plane malfunction caused many of the talent to be stuck there for a while and many of them were not able to make it back to the United States in time for a Smackdown Show the day after Crown Jewel 2019.
I’m not surprised by this at all. WWE makes a lot of money when they do the shows in the Middle East, and considering the fact that they promote dream matches on the card each time they go over, they obviously see major possibilities from these events.
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