Speculation on Why Cesaro Has Started a Losing Streak on WWE Programming

Within the latest edition of the Wrestling Observer Newsletter, there is an interesting tidbit about WWE Superstar Cesaro, who seemingly can’t cross the threshold into stardom for the company. At the “Hell in a Cell” pay-per-view on Oct. 26, Cesaro lost a two out of three falls match to Intercontinental Champion Dolph Ziggler. While fans were split on Cesaro winning the match, what really made things intriguing was the fact that Cesaro could not score one fall on Ziggler. The majority of two out of three falls matches in WWE tend to go to a third fall.

The next night, on “Monday Night Raw,” Cesaro was seemingly squashed by Dean Ambrose, who Cesaro was slated to face in a match. The bout between the two would not occur because Ambrose beat Cesaro with a microphone, chasing him up the ramp prior to the bell ringing. However, during the upcoming Oct. 31 showing of  “Smackdown,” the two will meet again (contains spoilers.) Based on what transpired on Sunday and Monday, you can guess how Cesaro fared in that bout.

Cesaro’s most recent losing streak has some fans wondering if the “King of Swing” did anything to anger those in power within WWE. Dave Meltzer of Wrestling Observer Newsletter has an idea on what may have caused such a losing streak to occur. Meltzer looked back at an interview Cesaro did days prior to “Hell in a Cell,” with a United Kingdom based website.

Below is a quote from that interview, which Meltzer believes may have led to Cesaro getting punished:

“It is a new era of guys. It’s a new generation, and it’s a lot of fun to watch that because there are fresh match-ups. I mean, I’m sick of seeing John Cena against Randy Orton for the 500th time. It’s great that we have some new, young guys that can come out and provide absolutely great match-ups and for the fans there are fresh, exciting matches and things to watch.”

Conversely, around the same time, Randy Orton was on Twitter making his opinion known about WWE’s stance on his merchandise. Orton was upset that WWE did not release any new merchandise for “The Viper,” especially a potential ‘RKO outta nowhere’ shirt. Orton would even go on to take shots at WWE for having a plethora of John Cena merchandise.

Meltzer wrote that Orton did not get punished because he is “bullet proof.” Additionally, he noted that WWE may be waiting to add such merchandise for Orton because he is not a full-fledged face just yet.Typically, the merchandise of a heel star does not sell that well for WWE. Though, with Orton becoming more and more of a tweener, who will likely turn on Seth Rollins and The Authority, new merchandise for Orton may be in store.

Editor’s Note

If this indeed was the case, that sucks for Cesaro. The guy simply can’t catch a break. WWE utilizes him to his full potential outside of the ring, but fails to do so inside of it.