Ryback Set for Another Major Push

According to Wrestling Observer Newsletter, WWE superstar Ryback is once again in line for another major push. The push will likely come after Ryback is finished with his current bullying gimmick. One of the reasons Ryback is likely set for a huge push is that those who work in WWE merchandising have been told to work hard on coming up with ideas for more Ryback merchandise. Usually when merchandising gets these orders, this means that the star will have a babyface run, or in Ryback’s case turn babyface.

Ryback has lost some steam in the recent months as he failed to capture the WWE Championship from John Cena at pay-per-views Extreme Rules and Payback. After he defeated Chris Jericho at Money in the Bank, Ryback started his bullying gimmick, which kept him off of the match card for SummerSlam.