WWE Announces Multi-Year Partnership with Cricket Wireless

“Cricket Wireless and WWE (NYSE: WWE) announced today that the nation’s fastest growing prepaid wireless brand will team up with WWE in a multi-year agreement, providing Cricket significant visibility and consumer engagement at WWE’s biggest events of the year, including WrestleMania®, SummerSlam®, Royal Rumble® and Payback®.

WWE’s relationship with Cricket Wireless is highlighted by a sponsorship of WWE Network, the first-ever 24/7 direct-to-consumer network, that includes all live pay-per-views, scheduled programming and a massive video-on-demand library.

httpss://youtube.com/watch?v=pNCq5goy0CE

WWE will also utilize its platforms including broadcasts on USA Network, the exclusive home of Monday Night Raw® and SmackDown®, as well as live events, digital and social media to generate awareness and exposure for Cricket Wireless.

WWE Superstar John Cena®, the most-followed active U.S. athlete on Facebook, will serve as a Cricket brand ambassador and promote the sponsorship through social and digital media. Cena will also be featured in Cricket Wireless marketing materials and through custom branded content.

Additionally, WWE Superstar Dolph Ziggler®, who began serving as a brand ambassador last year, will continue his relationship with Cricket.

“We are proud to unveil this new multi-year relationship with Cricket, an aggressive and fast-growing brand that provides its consumers with a tremendous value proposition and first-class customer experience,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships.

“Cricket’s sponsorship will provide them with tremendous opportunities to utilize WWE’s platforms and reach our passionate fan base.”

Are you excited for the partnership between Cricket Wireless and WWE?