The Women’s Revolution has suffered–as many things have–from WWE’s overzealous marketing and branding, but there’s little room to deny it’s been a good thing for the company.

Sure, there’s a bit less sex appeal for your 18-34 male demographic, but the increased match quality and wider variety of female superstars means an expanded audience and better shows. As repetitive as the feud has been, Charlotte and Sasha have been far more successful in the latter months of 2016 than any of the men have been.

That’s why the whole Emmalina thing is a head scratcher. Sure, her previous gimmicks didn’t work on the main roster, but transforming her into a bikini model sex bomb feels like a significant regression for where women’s wrestling has gone in WWE.

I won’t pretend to be upset by a pretty lady on my TV, but this week’s promo was pushing the boundaries of even WWE’s questionable taste.

Maybe this says more about me than the promo, but the sultry delivery about how we’ve been “soooo good” in waiting for Emmalina is about an inch away from sounding like a porno intro.

Of course, WWE is historically pretty bad at vetting itself for porn references. Remember the Submission Sorority? Or more recently, porn enthusiast Scott Hall’s Christmas photo gaffe?

Maybe I’m overthinking this, and maybe the real concern should be over Emma’s repeated non-debuts. After all, it sounds like WWE is treating the delays as one big joke.

httpss://twitter.com/davemeltzerWON/status/811054304370958336

Poor Emma.

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