A primary reason WWE has always had an interest in Alberto Del Rio and brought him back this Sunday at “Hell in a Cell” is WWE strongly feels their roster requires a top Hispanic talent to market WWE in Mexico. WWE strives to fill the great hole of having a “great Latino Superstar” in that Rey Mysterio used to fill before the two sides hit a rift.

There was a time where the powers that be thought Kalisto could be the next great luchador of WWE. Kalisto is bilingual, a high-flyer and has a mask that can be marketed to children and adults. WWE was expecting to build him as the next “Rey Mysterio. That’s a lot of pressure to put on another performer, but that was the plan.

According to a recent report from The Wrestling Observer Newsletter, Kalisto became an afterthought for WWE after he began teaming with Sin Cara in NXT. The Lucha Dragons are an exciting and consistent team, and they’re credited with ending The Ascension’s NXT Tag Team Championship title run during their time in NXT.

Despite the quality work of The Lucha Dragons in NXT and the main roster, Kalisto’s role has diminished into an afterthought because WWE officials are reportedly forever tainted by the failures of the original Sin Cara when the character first debuted the character. Kalisto is being seen by WWE as guilty by association and any plans they had to make him a “great Latino Superstar” are dead in the water.

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