WWE has officially launched it’s new company logo as of Aug. 15, 2014.

The logo, which was originally designed for the WWE Network, is said to convey a ‘bold and powerful image’ while still using the iconic ‘W’, which has become synonymous with the company.

In a press release announcing the launch of the logo, Chief Brand Officer Stephanie McMahon said the company is excited to launch the logo which “reflects the evolution and future of WWE’s global brand”.

Earlier on Thursday, WWE Chairman and CEO Vince McMahon was pictured launching the new logo at the company’s headquarters in Stamford, CT.


The WWE’s iconic ‘scratch’ logo was first used back in 1997, with it later being modified to reflect the company’s name change to World Wrestling Entertainment in 2002. The logo launched today is the company’s fourth incarnation of the WWE brand.

You can read the entire press release from WWE below.

STAMFORD, Conn. – WWE today announced it has officially changed its corporate logo to convey a more contemporary, bold and powerful image while maintaining the iconic “W,” which has been a part of the company’s long-storied history. The logo, originally designed for WWE Network, will become the beacon of sports-entertainment and will represent the brand as it continues to bring together a passionate, diverse and global fanbase with a unique blend of live action, excitement and drama.

“We are excited to launch a new logo that reflects the evolution and future of WWE’s global brand,” said Chief Brand Officer Stephanie McMahon. “While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.”

The new logo was unveiled on Twitter today by Vince McMahon, Chairman & Chief Executive Officer, WWE, at the company’s headquarters in Stamford, Conn. Fans will begin to see it during SummerSlam, this Sunday, August 17, live on WWE Network and pay-per-view as the logo is rolled out across all platforms including live and televised entertainment, consumer products, digital media and WWE Studios.


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