Stephanie McMahon Talks Social Media and Chicago's #HijackRaw Campaign

Inc.com recently published a piece, looking at the success WWE has found through social media. The article looked at the five keys to WWE’s success, featuring quotes from Stephanie McMahon, one of the principal owners of WWE.

The first key was to “engage your fans.” Stephanie said the following in regards to the subject:

“WWE utilizes social media, Twitter specifically, to push out information in a creative and fun way, but we also love to engage our fans. It’s not just about your message, the other half of social media is listening and responding. Fans, consumers, and customers appreciate that extra level of personal attention and responsiveness from any brand”

She also spoke about how WWE’s employees use social media:

“Our talent uses their social media accounts to continue to drive story line and engagement. It creates an ecosystem for our fans to continue story lines throughout the week 24/7 are never disconnected from WWE, it’s an opportunity to keep our fans engaged with our brand.”

As a result of this strategy, she says they’ve been able to grow their social media fan base to over 360 million followers. “That number literally grows every single week.”

McMahon even commented on one of the more controversial uses of social media by the WWE Universe, the #HijackRaw campaign started by Chicago in late February. The campaign was launched by the city because its favorite WWE Superstar, CM Punk, walked out on the company in January.

Below are McMahon’s words on how WWE made the best out of the movement:

“A lot of companies would’ve thought that this was trouble and say, ‘Oh my God, what do we do?’ But for WWE, it wasn’t even a question because our whole strategy is to engage our audience. We absolutely embraced this concept and had [wrestler] Daniel Bryan to talk about it during Raw. Because of that, #HijackRaw and #RawChicago were both world wide trends and trended seven times that night.”

Be sure to read the entire piece, here.

Editor’s Note

Pretty interesting read on WWE’s social media use.