John Cena Brings in $100 Million Dollars for WWE Yearly

John Cena was recently on Fox Business and spoke with Neil Cavuto during his morning show on the channel. During this interview, Cena revealed that his character generates about 100 million dollars for WWE yearly. The current World Heavyweight Champion also talked about when he would walk away from the company. Although Cena would not say how close he is to retirement, he did reveal that he would hang them up whenever he couldn’t hang with the younger talents anymore.

The fourteen-time World Champion also talked about a frequent FOX Business correspondent, John Bradshaw Layfield, and his role in his success:

“He’s one of the few people that as I was coming up and trying to make a name for myself, he actually believed me. He’d say, ‘this kid’s got something,’ and everyone else would say, ‘no way.’ And here we are years later.”

Cena also talked about his current clothing line for kids through K-Mart:

“Essentially, the message of the clothing is to empower you through a positive messageI think that’s why we were able to leverage our brand (WWE), my brand especially with Kmart, because it wasn’t just a typical sponsor deal. A lot of athletes get a sponsorship – ‘here’s your upfront money, we’re going to use your likeness.’ I wanted to hold on to my asset, do it correctly, and create an inspirational line. So, it’s not a ‘wrestling-driven’ line. The line is called ‘Never Give Up,’ and truly my character on WWE plays one of aspiration, inspiration, and motivation. I try to defy all odds and do what I can to do the right thing.”

“Kmart picked up on this concept. And, from a branding standpoint, I just didn’t outright leverage myself; I wanted a piece and equity in the brand. So, there was upfront money, plus equity in the brand.”