More Details Regarding Dean Ambrose’s Heel Turn Revealed

The WWE Universe is still dealing with Roman Reigns’ announcement and departure from Monday Night Raw. That was unexpected and tragic, but what the fans have been debating all week is whether it was appropriate for Dean Ambrose to turn heel to end the night. WWE turning him was about more than capitalizing on the fans’ emotion.

According to a report from Rajah, a lot of people feel it was best for business for Dean’s heel turn to happen when the company has the audience’s full attention. Instead of just leaving the fans sad that Roman is gone and let them turn away from WWE television until he returns, WWE officials gave those fans a big reason to stay and keep watching.

Related: Why Dean Ambrose’s Heel Turn Followed Roman Reigns’ Leukemia Announcement

The end game was for The Lunatic Fringe to challenge Roman Reigns for the Universal Championship down the line. That could have happened at WrestleMania 35 or possibly after that. Obviously, those creative plans are scrapped. It seems Ambrose will start the long-awaited feud with Seth Rollins over the Intercontinental Championship on Raw.

With Ambrose vs. Rollins set to be the most personal feud on WWE programming, there should a lot of intrigue heading into Survivor Series. Reports have mentioned that Dean Ambrose doesn’t want to go to Saudi Arabia for Crown Jewel. As a result, the first match between Ambrose and Rollins will most likely take place at Survivor Series next month.

Dean Ambrose unleashes a stunning assault on Seth Rollins: Raw, Oct. 22, 2018

The important thing to remember about a babyface or a heel turn is they are typically very predictable. The WWE Universe knew Dean Ambrose’s turn was coming, but WWE officials caught the fans off guard. People can argue morals all day, but the fact is WWE still has fans talking about what’s going to happen next and that’s the important thing.

Do you think Dean Ambrose’s heel turn could have waited for another night?