WWE superstar Zack Ryder has uploaded a new video on his official Youtube channel, claiming that he has been buried by the WWE. In this new video, Ryder does not come right out and say, “I have been buried by the WWE,” but instead uses a “mock-ad” to state his case.
The theme for this new Ryder “ad” is based off of a series of WWE produced “mock-commercials” currently airing in support of Sheamus. The commercials boast, “Call 1-800-FELLA. Help…is only a Brogue Kick away.” Ryder’s video is a little different, but has the same basic gimmick. His “commercial” is for the number, “1-800-WWWYKI,” where help is only a, “woo woo woo away.” In this case, the help that is required of Ryder is allowing a child to bury him in the sand. This is of course a “cute” way for Ryder to refer to himself as being “buried” by the WWE.
Ryder has made Youtube videos like this before, and he seems to always hit a nerve with his fans, whether positively or negatively. His videos in the past were designed as metaphorical messages for the WWE to “push him,” and at one point in 2012, these self-made promotions made him extremely popular. Now it seems like Ryder has given up on trying to get pushed, and is claiming that if anyone in the WWE has to be buried, he will handle it.
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