WWE App Will No Longer Offer a “Second Screen Experience” During WWE Programming

WWE has recently announced that the WWE App will no longer offer a “Second Screen Experience” during WWE programming effective May 28. For years the company pushed the WWE App down the WWE Universe’s throats, only to now realize that a lot of the “Second Screen Experience” would be better off put on television or streamed through YouTube, Twitter, Periscope, or Facebook, as more people are searching around the Internet during “RAW” or “Smackdown” than they are watching their television, holding a laptop, and watching a tablet or mobile phone.

WWE released the following statement on May 25,

“For the past three years, the WWE App has offered an award-winning, best-in-class second-screen experience, complete with exclusive interviews and match continuation footage, dedicated backstage photography and live voting that allowed the WWE Universe to change the course of our weekly programming. WWE fans were connected to Raw, SmackDown and monthly special events on the WWE Network like never before, as we strived to provide an unprecedented – and immensely interactive – way to watch TV.

However, in this ever-changing digital landscape, more and more fans are turning to alternate ways to consume our content during programming. As such, and to keep pace with evolving times, WWE is discontinuing its second-screen experiences for Raw, SmackDown and monthly special events on WWE Network, effective May 28, 2015, following SmackDown.

Now, more than ever, your second-screen experience will instead be readily available on the platform of your choice, whether it’s WWE.com, Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope and many others. WWE is steadfastly committed to delivering the same level of engagement and multimedia-rich companion content you’ve come to love, taking you behind the scenes of every single show as they unfold live on the screen of your choosing.

Thank you for tapping into the WWE App’s second screen, and prepare for WWE’s new and evolved interactive entertainment.”

Editor’s Note:

GOOD. Maybe more of the backstage segments that are GOLD on the App will be on TV again.