The Nielsen Family TV ratings system is set to change this fall during the 2013-2014 TV schedule. The ratings system will begin counting households that do not watch traditional television (over “rabbit ear” antennas, cable, etc.). These are the homes that stream their programming through the internet through services like OnDeman, Netflix, Hulu, and more.
PWinsider.com reports that this means the overall average number of homes that will be surveyed for ratings will be greater (an estimate at TVByTheNumbers.com suggests 1.5 million new homes), so overall ratings are expecting to drop some across the board. This will happen because the Nielsen Family system measures the percentage of homes watching specific TV programming in comparison to the amount of television being viewed at that time.
This will affect both the WWE and TNA’s weekly TV ratings. Ratings will drop a slightly for both companies, because homes that may not even receive the USA Network and SpikeTV have been added to the base of potential homes that could be watching their programming.