United States Champion Dean Ambrose wants to be the top heel in the WWE. Ambrose recently sat down with CityBeat.com who posted an interview in which he makes the claim himself.

The US Champ was promoting this coming Tuesday’s SmackDown/Main Event tapings, which will be held in his native hometown of Cincinnati, OH. However, as the interview went on, Ambrose began to talk about how being the top “WWE Champion” heel his primary goal while employed by the company. Ambrose says,

“To me, anything less than being the top guy in the industry, the top villain in the industry, the WWE Champion, is a failure. That’s a lot of pressure to put on yourself, but whenever I look at it realistically, that’s just how it is.”

You can read the entire interview here: Dean Ambrose Talks to CityBeat.

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