WWE Announces a New Corporate Partnership

WWE Corporate announced today that they will begin a partnership with Psyonix, who are the creators of the sports-action hit “Rocket League.”

According to the press release:

Winner or nominee of more than 150 “Game of the Year” awards, Rocket League^® is one of the most critically-acclaimed sports games of our generation. Boasting a community of more than 31 million players, Rocket League^® is a high-powered hybrid of arcade-style soccer and vehicular mayhem with easy-to-understand controls and fluid, physics-driven competition.

It was also announced that:

Rocket League will be a presenting partner of two upcoming pay-per-view events including this Sunday’s Backlash^®, as well as Great Balls of Fire™ on Sunday, July 9. Rocket League will also be a promotional partner of WWE’s biggest event of the summer, SummerSlam^®, on Sunday, August 20. Rocket League creative will air across WWE Network, WWE’s digital and social channels, and on WWE’s flagship TV programs Monday Night Raw^® and SmackDown^® Live on USA Network.

“The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers.”

“As WWE fans ourselves, we are well aware of WWE’s strong capabilities as a strategic marketing partner,” said Jeremy Dunham, Vice President, Publishing, Psyonix. “WWE has proven time and again that they know how to execute fantastic integrated programming, and with an audience that has similar interests to our own, it was only natural that we team up to see what we could do together.”

In addition, “Rocket League” will be partnering with Xavier Woods’ video game YouTube channel, “UpUpDownDown,” dedicating six episodes to the game.

The game will also be the presenting partner of the upcoming WWE Women’s Tournament.