Paul Heyman Signs New Deal With Yahoo! Sports

The advocate for “The Beast” will now have the opportunity to promote his message to a wider audience.

As first reported by The Wrap, WWE manager/promoter Paul Heyman has signed a new distribution deal with Yahoo! Sports to begin creating content for their Turnstile blog. Beginning on March 28, Heyman’s website “The Heyman Hustle” will be providing material for the blog, including through his YouTube channel.

 

Yahoo! Studios will also be creating a new video documentary entitled “A Day In The Life of The Advocate.” This series will chronicle how Heyman balances his duties as the spokesperson for Brock Lesnar, along with running his marketing agency, “Looking4Larry.”

Heyman had the following to say regarding the new partnership:

“[Yahoo] reached out to me and they wanted to do something that starts on the Turnstile blog with some wrestling content, but also then expands throughout Yahoo. It became a distribution deal for all things Paul Heyman, Heyman Hustle and the Looking4Larry agency.”

In addition, Yahoo! will also promote and have access to #HustleBootyTempTats content. This hashtag is used by Heyman on his Twitter account to promote model photo shoots as a part of his marketing agency.

For those that are unfamiliar with The Heyman Hustle, Heyman describes it as so:

“A look at all things right beneath the surface of what is put out there — what’s between the lines. An explanation of the strategy and marketing of what is hot in pop culture today.”

You can find the entire story at this link.

Follow @Dericho06