Triple H to Have "Grand Entrance" at WrestleMania 31

At WrestleMania 31 on March 29 at Levi’s Stadium in Santa Clara, WWE COO Triple H will battle Sting in one of the main attractions of the evening.

In related news, World Wrestling Entertainment and NBC Universal have come together to form a stronger, tighter marketing partnership.

Per Variety.com:

NBCUniversal and WWE are tag-teaming, in a sense, to get a tighter hold on advertising dollars.

WWE programs like “Raw” and “SmackDown” have run on NBCU’s USA for about a decade and on Syfy for a little under five years. Yet during that time, NBCU supervised the sales of TV advertising around the two properties while WWE handled a lot of digital and social marketing, as well as the task of linking marketers to events and its popular wrestlers like John Cena or Brock Lesnar. More often than not, executives said, those efforts took place separately. In 2015, the two promise to take on all comers with a broader marketing plan.

“It really is a significant strategic shift in how we are going to market,” said Michelle Wilson, WWE’s chief marketing and revenue officer, during an interview held in WWE’s headquarters in Stamford, Conn. The two companies renewed a TV deal in 2014 that keeps “Raw,” “SmackDown” and the reality series “Total Divas” on NBCU outlets in exchange for about $200 million in annual licensing fees for the next several years.

One of the first marketing plans comes with Viacom Paramount to help promote the upcoming Terminator: Genisys film starring Arnold Schwarzenegger.

The report notes that at WrestleMania 31, Triple H will have a grand entrance using imagery from the movie, and “video outtakes from WrestleMania will be released digitally and socially in service of promoting the release.”

HHH will induct Schwarzenegger into the WWE Hall of Fame one night prior to the big event.

Editor’s Note

Triple H has a history of going above and beyond with his WrestleMania entrances. It looks like WM31 won’t be an exception.

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