Why CM Punk Never Outsold John Cena in Merchandise

During a recent edition of MLW Radio with Court Bauer, Konnan and MSL, a possible reason as to why former WWE superstar CM Punk never outsold John Cena in merchandise was revealed.

The following was transcribed by Reddit user kingbigguy:

“When CM Punk was red hot and started to outsell the John Cena merchandise, I know people that work in the company in the merchandise department, I know people that work the arenas and sell the merchandise, and I can tell you exactly what WWE did: as soon as John Cena started getting outsold by CM Punk, they made 3 additional John Cena designs, they refused to make a second CM Punk design and they started undershipping the CM Punk design on purpose. For every CM Punk shirt they would ship to the arena, they would triple John Cena shirts and they would do 3 John Cena designs. So every 10 shirts in the arena, if 9 are Cena, only one is Punk. Punk is going to sell out right away because they didn’t send enough and at the end of the night they’re going ‘Oh John Cena quadrupled Punk’s merchandise.’ Of course he did! Because you’ve purposely created a situation where it would be impossible for CM Punk to outsell John Cena.”

You can listen to the full episode by clicking here.

Editor’s Note

Can’t confirm that this is indeed true, but it doesn’t surprise me to hear WWE “possibly” trying to protect their cash cow John Cena to this degree.

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