Keep going big. While it might not be as popular as it once was, WWE is still the biggest and most powerful wrestling promotion in the world. The company can do things that no other promotion is able to do, including reaching quite a few fans at the same time. It seems that they want to try to do that again, though at a much faster pace than at any point before.
According to Andrew Zarian of the Mat Men Wrestling Podcast, WWE is hoping to make stadium shows the norm for major events starting in 2023. There are seven such events scheduled in 2022 (with WrestleMania 38 running over two nights), including Saudi Arabia shows. The idea comes from WWE President Nick Khan, who believes that the shows do not need to sell out and 25,000-30,000 fans in attendance will raise revenue and excitement.
A source over at WWE mentioned that WWE intends to run more stadium shows moving forward in 2023.
Just for reference 2022 has 8 stadium events.
The goal is to make this the new norm. This is a Nick Khan approach when it comes to Premium Live Events. 1/2 pic.twitter.com/JggV1vmU90
— Andrew Zarian (@AndrewZarian) April 27, 2022
The scalability of large stadiums is very beneficial when it comes to having live attendance over 15k.
The event doesn't have to be a sell-out of 50k+ but now you have room to do 20-35k shows more often leading to much higher revenue & higher level of excitement for the event.
— Andrew Zarian (@AndrewZarian) April 27, 2022
Opinion: This is something that could work but I’m not sure how well it is going to go if you virtually eliminate arenas for pay per views. NFL sized stadiums are not exactly common and using them exclusively is going to make for some limited options for venues. At some point the fans are going to stop paying for the same product in the same areas and that is going to create an issue.
What do you think of the idea? How will it work in practice? Let us know in the comments below.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 60,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 6,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books.
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