In a press conference discussing 2014’s fourth quarter earnings, WWE releases details about the WWE Network’s growth and success. As previously reported, the company reached one million subscribers as of Jan. 27, however, this new report claims the real number was actually higher, surpassing the company’s projected goal to break even on the project.
According to the company, the WWE Network helped the company increase in revenue by 64 percent from the year before it. 85,000 subscribers were added between October and December, a 12 percent increase from September 30, and reached 816,000 subscribers at year-end. The Network added 336,000 subscribers, which was 17 percent above the gross subscriber additions, in the preceding quarter. 44,000 of those new subscribers were international.
As previously reported, many signed up for free in November, but stuck with their subscription going into December and January. The 28th annual “Royal Rumble” PPV helped the company gain more than 1.4 million unique subscribers with 71 percent of these subscribers active as of that date. The company needed 1.2 million subscribers to break even on the cost of start-up and production for the Network.
Editor’s Note:
Looks like the WWE Network is working out. It must be because “NXT” is on the Network, because it’s the wrestling worth watching at the moment.