They aren’t responsible. Last night on Raw, Adam Pearce announced that Sami Zayn will battle his best friend, Kevin Owens, in an Unsanctioned Match at the upcoming 2025 Elimination Chamber PLE.

From WWE.com:
In the weeks leading up to his Ladder Match against Undisputed WWE Champion Cody Rhodes at Royal Rumble, Owens made it clear that he expected Zayn to help him win the title.
In that bout, Zayn came to ringside out of concern for his friend, but he did not help KO steal the match from The American Nightmare. Owens took this as a betrayal and attacked Zayn with a Package Piledriver just moments after Sami lost to CM Punk in an Elimination Chamber Qualifying Match on Raw.
In the wake of the brutality, Zayn demanded Raw General Manager Adam Pearce give him Owens at Elimination Chamber. That match, however, would be unsanctioned, meaning that there will be no stopping Sami and KO from destroying each other.
Editor’s Opinion:
They can run this feud back as many times as they want, and I don’t care. Whenever these two get together, it is pure gold, and I don’t anticipate this being any different.
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