The Rock Appointed To TKO Board of Directors

You’ll smell what he’s cooking. TKO has issued a press release stating that former WWE superstar Dwayne “The Rock” Johnson has been appointed to be on their Board of Directors. TKO is the parent company of WWE.

Johnson has also been given full ownership of the trademarked name, “The Rock.”

The press release states the following:

Johnson, one of the most decorated WWE Superstars in company history and the most followed American man globally on social media platforms, brings decades of experience in live entertainment and sports to the Board. Through his expansive business portfolio, which includes Seven Bucks Productions, Teremana Tequila, ZOA Energy, Project Rock, and the recently combined spring football league, the United Football League (UFL), Johnson has significant experience identifying and cultivating revenue generating media rights, live events, sponsorship, licensing, and social media opportunities. The appointment of Johnson reflects TKO’s commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.

Vince McMahon, Executive Chairman of the Board, TKO, said: “Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights.”

Dwayne “The Rock” Johnson, said: “My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”

Ariel Emanuel, CEO, TKO, said: “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board. Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”

WWE has also entered into a services and merchandising agreement with Johnson that provides for his promotional, licensing, and other services, and an intellectual property assignment agreement pursuant to which Johnson has secured ownership of the trademarked name, “The Rock”. The name is derived from his father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas). Johnson’s grandfather, Peter Maivia, a Samoan-American professional wrestler, was posthumously inducted into the WWE Hall of Fame in 2008.

The addition of Johnson, as well as today’s appointment of Brad Keywell to TKO’s Board of Directors, will increase TKO’s board from 11 to 13 members.

 

Editor’s Opinion:

This is actually a great move for the company, as he has an incredible business sense, both inside and outside of the ring. He has become a global icon, with many successful business ventures in place. His knowledge of both business and entertainment will be invaluable in the direction of TKO!