2015 “Payback” Buyrate Revealed

On WWE’s corporate website, the company recently updated its key performance indicators for the calendar year. Within this update, the buyrate for the 2015 “Payback” pay-per-view event, which aired live on the WWE Network on May 17, was revealed.

In total, WWE obtained 54,000 buys for the year’s edition of “Payback.” Of the 54,000 purchases, 19,000 were made domestically, while the other 35,000 came internationally. The buyrate is slightly down from the 2014 “Payback” event, which obtained 67,000 buys. Last year, the pay-per-view aired on June 1. Additionally, the amount of buys are of course significantly down from the inaugural “Payback” in 2013, which garnered 186,000 buys. Back then, the WWE Network had not launched.

The buy rate of 54,000 is on par with the average amount of buys WWE has been receiving for pay-per-view events since the WWE Network has launched. In 2015, WWE is averaging 55,000 buys for non-WrestleMania pay-per-view events. The 2015 “Extreme Rules” event, which aired on April 26, brought in 56,000 buys.

Editor’s Note

It’s still amazing that there are more than 50,000 people who continue to pay more than $50 for a pay-per-view, when the WWE Network is available in the United States and internationally in a plethora of countries. I don’t get it. Somehow, WWE is still pulling in about $300,000 in pay-per-view revenue.