The Spoils Of Heeldom. Daniel Bryan’s Heel Turn Had An Unintended Consequence.

That’s quite the downside. Last month, Daniel Bryan shocked the wrestling world by turning heel for the first time in several years. Soon after that he officially ended the YES Movement and began ripping into the fans every chance he had. This didn’t sit well with a lot of the audience, and it turns out that they are showing their displeasure in another way, which has some bigger consequences.

According to Brad Shepard on the Oh, You Didn’t Know podcast, since his heel turn, Bryan’s merchandise sales have taken a huge hit, to the point where they barely exist anymore. Bryan’s YES shirts were huge sellers for WWE and are still available on WWE’s official shop, but with Bryan declaring the YES Movement dead, the shirt sales have gone down drastically. There is new merchandise reflecting Bryan’s new character.

You wouldn’t want to cheer this guy? Check out this awesome, though less financially lucrative style promo from Bryan:

The Daniel Bryan interview everyone is talking about

Opinion: I’m not sure how much this affects Bryan’s bottom line as I have no idea how his financial situation is, but at the same time, Bryan is in an awesome place at the moment. If fans don’t want to cheer someone who was one of the most popular names on the roster just a few weeks ago, he’s doing something right. Well done Bryan, and hopefully he isn’t hurt by something like this.

What do you think of Bryan’s new character? How far can he take this? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his Amazon author page with 28 wrestling books. His latest book is the the Complete 1997 Monday Night Raw Reviews.

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