That’s why they did it. WWE is an international wrestling company and that means they are always going to be trying to expand their reach. There are always new markets to tap into and WWE would be smart to go after some of those bigger areas and all of the fans that they have available. WWE did just that last week and it seems to have been quite the success.
Last week, WWE aired a special called Superstar Spectacle, featuring a variety of wrestlers from India and of Indian descent. The show was meant to serve as a launchpad for a potential expansion into India, eventually including a new Performance Center and the start of NXT India. While those moves are still a long time off, WWE does have some positive results from the show already.
During WWE’s fourth quarter financial conference call, President and Chief Revenue Officer Nick Khan announced that Superstar Spectacle drew twenty million viewers in India, where it aired on television. The show aired in prime time on Republic Day, a national holiday in India. There is no word on when WWE will be able to make further in-roads into India due to the Coronavirus pandemic.
Yeah I’d say that worked. Check out how the show went down:
Opinion: That’s some great news for WWE and shows just what they might be able to do if they try to make something out of the show. I’m not sure how many of those viewers they would be able to maintain, but twenty million is not too shabby for a one off debut that was filmed in America. If WWE can become a bigger deal in India with its 1.4 billion people, it is only going to mean good things for the company.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books.
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