That hurts a bit. Something that fans may often forget about WWE is that it is a business. Of course the company exists as entertainment for the fans, but behind the scenes, the point is to make as much money as possible. WWE has done a rather good job of that over the last few years, despite the audience not being as strong as it has been in the past. Now we have some updated data on how things are going.
It is safe to say that the Coronavirus pandemic has changed the way WWE operates more than almost anything else in the company’s history. There are only so many ways to keep things going at anything close to a normal level under these circumstances and WWE certainly seems to understand that. They have been doing what they can while they can though and now we know how things went by comparison.
WWE released its 2020 fourth quarter earnings report, which saw a 26% decrease in revenue compared to the fourth quarter of 2019. The reasons stated for the decrease were the lack of ticketed events and a Saudi Arabia show. The company brought in $238.2 million in the fourth quarter, down $84.6 million compared to the fourth quarter of 2019. WWE stock was down nearly 5% in after hours trading following the report’s release.
Opinion: I’m not at all surprised by this and it isn’t exactly a fair comparison in the first place. The Coronavirus has changed the world as a whole and that is going to be the case for WWE as well. You can’t fairly expect them to be held to the same standards that they were held to last year as so many variables have changed. The numbers are not great, but there are quite a few factors to consider in the whole situation.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books.
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