WWE Announces New Major Partnership For Podcast Network

It’s another way to go. WWE is the biggest wrestling promotion in the world and that means that they are going to be available in a lot of different ways. This includes all kinds of things other than just watching the wrestling product as WWE offers various other forms of media. One of WWE’s favorite things to do is talking about wrestling and now they are going to have something new.

WWE has announced a new partnership with the Ringer for an audio network on Spotify, which will now serve as the official home for WWE’s collection of podcasts. The Ringer will continue its own original podcasting, though some of it will be adjusted, including The Masked Man Show becoming the Ringer Wrestling Show. The first shows will begin broadcasting over Summerslam weekend.

Here is the full press release:

The Ringer and WWE® Launch Exclusive Audio Network

08/18/2021

Spotify Becomes Exclusive Home for WWE Podcasts

Partnership Kicks Off this Week at SummerSlam with Live Recordings from MGM Grand in Las Vegas
NEW YORK & STAMFORD, Conn.–(BUSINESS WIRE)– The Ringer, a Spotify Studio (NYSE: SPOT), and WWE (NYSE: WWE) will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify.

The Ringer will be expanding its existing wrestling coverage. The current feed for The Masked Man Show hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. Together, The Ringer and WWE will collaborate on new original podcast series, including a series from WWE personality Evan Mack, MackMania, and a narrative series produced by Bill Simmons. Utilizing Spotify Greenroom, hosts will be going live after every major WWE pay-per-view event with the final rooms becoming podcasts for The Ringer Wrestling Show.

To kick off the partnership, The Ringer will be on-site in Las Vegas leading into WWE’s biggest event of 2021, SummerSlam, taking place this Saturday, August 21. This includes new episodes of The Ringer Wrestling Show with David Shoemaker, Evan Mack making his Ringer debut, and Spotify Greenroom live conversations. On site, there will be a co-branded footprint in the MGM Grand where fans will have the chance to get free Ringer/WWE SummerSlam merch and a photo opportunity.

“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” said Bill Simmons, Founder of The Ringer. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”

“Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” said Nick Khan, WWE President & Chief Revenue Officer. “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”

In 2020, Spotify acquired The Ringer, a leading creator of sports, entertainment and pop culture content founded by Bill Simmons in 2016. With The Ringer-WWE partnership, Spotify continues to deliver against its goal to become the world’s leading audio platform. Today, Spotify is the world’s most popular audio streaming subscription service with a community of more than 365 million Monthly Active Users and 165 million Premium Subscribers. With a presence in 178 markets, and 2.9 million podcast titles, it has transformed the way people access and enjoy music and podcasts.

WWE has a substantial social reach with more than 1 billion social media followers across all platforms. After returning to live event touring in July, SummerSlam will take place from Allegiant Stadium in Las Vegas this Saturday, August 21, marking the first time the annual event has been held at an NFL stadium. The event will stream live at 8 pm ET/5 pm PT exclusively on Peacock in the United States and on WWE Network everywhere else.

WWE has some solid podcasts. Check out what will be moving to the ringer:

The Miz’s dating disasters and more – Uncool with Alexa Bliss Episode 1

Are The Usos actually twins?: The New Day: Feel the Power, March 2, 2020

Why Hulk Hogan nearly missed WrestleMania 9: WWE After the Bell, April 1, 2021

Opinion: This is the latest move from WWE as they continue to be available in all kinds of places. That is one of the reasons why WWE is in the situation it is in: their content is available in so many places that you can easily find it almost anywhere. The content might not always be the strongest, but it has the company’s logo attached and for its fans, that is all they need.

What is your favorite wrestling podcast? Who else should have a WWE podcast? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 60,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 6,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books.

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