That's A New One: WWE Begins Doing Something After Decades Of Avoiding It

For sale? WWE has been going through a lot of changes in recent months and there is nothing to suggest those changes are going to be ending anytime soon. Several of these changes are due to the departure of Vince McMahon, who had several rules during his time as owner of the promotion. With McMahon gone, some of those rules are being removed and that appears to be the case again.

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WWE has announced a new partnership with Prime Hydration, the energy drink of United States Champion Logan Paul. The new deal will see advertisements for Prime on the ring mat during major events, such as WrestleMania and Money In The Bank. Paul revealed the logo this week during SmackDown, though the logo did not stay in place for the rest of the show.

Paul is a star in WWE. Check out what he has done in the company:

Opinion: This is one of those things that you will see in several different companies but it is going to feel strange to see it in WWE. At the end of the day, it is going to bring WWE a bunch of money and that is the point of almost everything they are doing. Hopefully WWE does not go way too far with the whole thing, but for now at least it is just one thing and little more.