I would call that taking it seriously. AEW vs. WWE has not been going on for very long so far but the two companies seem destined to be battling it out for a long time to come. It makes sense as AEW is the first serious competition that WWE has had in a very long time and if AEW can hang in there, it could become quite the problem for WWE in years to come. However, WWE has the ability to fight back and that may be just what they are doing, in a courtroom.
Earlier this month, news came out that Cody had filed trademarks on various former WCW pay per views, including Bash at the Beach and later Slamboree and SuperBrawl. An AEW event titled Bash at the Beach has been announced for January 2020. WWE had acquired these trademarks when they purchased WCW in 2001 but had let the trademarks elapse. However, it was not going to be that simple as WWE may be interested in fighting back against the idea.
According to Fightful Select by way of Ringsidenews.com, WWE is considering pursuing legal action against Cody to prevent AEW from being able to use the Bash at the Beach name. The idea would be that WWE owns the name The Bash and AEW would be coming too close to the name. WWE has not held a Great American Bash pay per view event since 2007, a Bash event since 2009 and anything under the Great American Bash, or anything resembling the Bash, since 2012 when an episode of SmackDown carried the moniker. Cody has mentioned the potential lawsuit on Twitter.
The show certainly has a history. Check out some great Bash moments:
Opinion: I’m not sure how much of a leg WWE would have to stand on here as there is only so much that you can say in regards to a show you have not run in seven years. Also, that is just any show called the Bash. Make that into Bash at the Beach and it is something WWE has never done. I can understand why WWE would want to do something like this, but it is quite the stretch from their perspective.
Do you think WWE has a point? Will this work in their favor? Let us know in the comments below.
Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books. His latest book is KB’s Complete 2004 Monday Night Raw Reviews.
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