That’s a pretty sweet deal. WWE has long since been the biggest and most powerful wrestling company in the world. They also make by far the most money, with a lot of that coming from the simple idea of renting out their name. The WWE name still means a lot in the way of promotion, and that was on display again recently, albeit to the tune of a six figure payday.

WWE has been promoting an upcoming boxing match between Katie Taylor and Amanda Serrano on its social media platforms. According to Sportico, the deal with DAZN, the company presenting the fight, has brought nearly $500,000 in to WWE. The deal was put together by Stephanie McMahon and the winner of the fight is being awarded a custom Raw Women’s Title.

Opinion: That right there is one of the reasons why WWE is making so much money: they know how to take the status that they have and monetize it. WWE sent two wrestlers to talk about a boxing match a few times and promote a fight on social media. That netted them nearly half a million dollars, which is a very nice payday for anyone. WWE has made several fortunes licensing themselves out and now they have done it again in a different sport.

What do you think of the deal? What other sports could WWE promote? Let us know in the comments below.

https://www.sportico.com/leagues/boxing/2022/serrano-taylor-msg-1234673866/

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