It’s a corporate thing. Wrestling is like any other industry in that there are always going to be people and companies that a wrestling promotion needs to please. This is the case with sponsors or owners, but also with their corporate partners. The concept was on display this week on national television, as a major promotion had to do something to please its television partner.
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This week on AEW Dynamite, President Tony Khan announced that the All-Atlantic Title will officially be named the International Title starting next week with Orange Cassidy’s defense against Jeff Jarrett. The move was announced as a tie-in to the new Warner Brothers film Shazam 2: Fury of the Gods. According to Fightful Select, this move has been in place for months, as Warner Brothers Discovery had wanted “something big” to tie into the film. Khan came up with the idea of “leveling up” the belt and giving it a new name.
The title has done well in its history. Check out how it got here:
Opinion: I like the name change as the name All-Atlantic only made so much sense in the first place. International is a good name for a championship, though it does make the title sound like it is on the same level as the World Title. For now though, this is something that can fix a small issue while also making the cable broadcasters happy. This should make things a bit better, which is always a good thing.
What do you think of the change? How will it go for AEW? Let us know in the comments below.
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