He Would Know: Jeff Jarrett Reveals AEW's Thought Process Behind Running Live Events

They do have a plan. AEW has been around for a few years now and the company has come a long way in a relatively short amount of time. They still have several things they need to do though and now it seems that they are ready to start one of the most important. What matters is doing it right though, and now we know a bit more about the plans that they have made.

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Earlier this month, AEW announced that it would begin running limited live events, beginning with a show on March 11. In a new interview with Under The Ring, AEW’s Jeff Jarrett spoke about the plan, which includes starting slowly and going with a “crawl, walk, run” process. Jarrett also said that the company had a lot of learning to do, saying that they will have hits and misses. Here are some of his comments, with transcription courtesy of Fightful:

On AEW Starting Live Events:

“It’s gonna be a crawl, walk, run process. I believe the strategic mindset is [to] absorb as much information as we can, as quick as we can, to truly make.. there’s no plan perfect. We’re gonna have our ups and downs, we’re gonna have our hits and our misses. But coming out of the gate, there was a report online about how many shows WWE has reduced their non-televised live events, and we haven’t been in the market since the launch of AEW. So I think the timing’s real good, I think the day that our television show airs, live on Wednesday, and kind of dovetails into Thursday, Friday, Saturday, Sunday. I think we’re gonna start slow and start picking up the pace and kind of figure out [how to] eliminate the negative and accentuate the positive, and keep progressing.”

And On Helping With The Process:

“I could not be more excited because it is a real growth opportunity, I think. That’s what the business, the real essence of it is. I was born and raised here in Nashville, and there’s artists who come to town, that move to town and literally spend their life savings to move here, write songs, try to be an artist, but their goal is to get out on that road and play their music. In the wrestling industry, obviously the TV is the utmost importance, and our pay-per-view weekends, but at the end of the day, getting out, and yes, it’s a private center. It’s also a marketing initiative. It is also how you hone your craft, but there’s so much upside to it. For me, to be blessed to have a part of it, I’m pumped in so many ways. At this stage of my career, when I look back on it, what an opportunity that’s in front of all of us. The Khan family launched AEW, it’s up and running, and wildly successful, and now here come the live events, right up my alley.”

Jarrett has already done some things with AEW. Check out some of his better time in the company:

Opinion: While Jarrett might not be the most popular name in wrestling, he is one of the few people in wrestling who has the experience and knowledge to make this work. One of the most important things that AEW has to do is get the right people in the right spots to make something like this work. Jarrett fits the description perfectly and there is a good chance that this will be a success because of his involvement.