The popularity is strong. Over the last few months, few WWE names have received as much attention as Bray Wyatt. Despite only wrestling one televised match in a year, Wyatt has become one of the most talked about performers in the company due to his Firefly Fun House. Wyatt’s new Fiend persona made its in-ring debut at Summerslam and that meant WWE was ready to capitalize.

As announced on, a limited edition Wyatt Firefly Fun House box set sold out in about three hours on Monday. Each box contained a limited edition shirt, an autographed postcard, cutouts and a display set, pictures and stickers. There were a total of five hundred boxes available for $39.99 each, many of which are now selling for well over $200 on eBay.
This ad is already obsolete. Check out WWE’s announcement of the boxes, which sold out the same day:


Opinion: I don’t know if it was a love for Wyatt or a love of being able to mark up the prices, but I’m sure WWE is happy with these results. Wyatt has been a very different kind of character since the new persona debuted and that makes for some very interesting segments. It’s no wonder that these sold well, though I can’t imagine anyone believed they would sell this well this fast.

What have you thought of Wyatt’s new character? How far can he take it? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at, or check out his Amazon author page with 28 wrestling books. His latest book is the History Of In Your House.

Get the latest and greatest in professional wrestling news by signing up for our daily email newsletter. Just look below for “GET EXCLUSIVE UPDATES” to sign up. We are proud to offer our popular Wrestling Rumors app and encourage you to download it for an optimized user experience. It is available for Android and also on iOS. Thank you for reading!


  • Welcome Back. Former Champion Makes Long Awaited Return To WWE.

  • It’s Been A Little While. WWE Announces The Return Of A Famous Concept.

  • Monday Night Raw Live Coverage And Results – August 12, 2019

    Live Coverage
  • Main Event Results – August 8, 2019

  • Ring Of Honor TV Results – August 7, 2019

  • Impact Wrestling Results – August 9, 2019

  • REVIEW: Summerslam 2002: What A Performance.

  • Time For Another One. WWE Announces Next Major SmackDown Live Special With Tons Of Guest Stars.

  • RUMOR: The Long Awaited Change. Why Paul Heyman Chose To Take The Universal Title Off Of Brock Lesnar.

  • (VIDEO): A Generational Battle. Matt Riddle Talks About Awkward Meeting With Goldberg At Summerslam.