There’s a reason for that. Last weekend was a big stretch for WWE, as they presented three Hell In A Cell matches over the course of three days, with a fourth following on the Monday thereafter. That is quite the schedule for the company and it was not exactly something people saw coming. There was a good reason for what WWE did though and now it is a lot more clear.

According to, the idea behind WWE having so many Hell In A Cell matches in such a short amount of time was to drive up interest in the company before fans return in July. The matches included the first ever Hell In A Cell on SmackDown and the first on Monday Night Raw since 1998. WWE will be holding its first event with a full capacity of fans in over fifteen months with the July 16 SmackDown. There is no word on if NBC or FOX insisted on having the Cell matches.

I’d call that a busy week. Check out the four Cell matches in four days:

Roman Reigns vs. Rey Mysterio - Universal Title Hell in a Cell Match: SmackDown, June 18, 2021

Bianca Belair smashes Bayley through kendo sticks: WWE Hell in a Cell 2021 (WWE Network Exclusive)

Drew McIntyre smashes Bobby Lashley through a table: WWE Hell in a Cell 2021 (WWE Network Exclusive)

Xavier Woods vs. Bobby Lashley – Hell in a Cell Match: Raw, June 21, 2021

Opinion: This does make sense, though it is a little weird to see matches like that on free television. I’m sure that it does get some attention on the company, but I’m not sure how many people were thrilled with having the matches both on television and at the pay per view. It came off more as overkill than interesting for me, and that is not the kind of feeling you want to have from WWE.

What did you think of the move? Did it help the shows? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at, or check out his- Amazon author page with 30 wrestling books.

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