Part of a balanced breakfast. For some reason, there is nothing the New Day touches that won’t turn to gold. They’ve had a book, a slew of catchphrases, several t-shirts, their own cereal, and they’ve even hosted WrestleMania (though I still want to know why they didn’t have the ice cream for sale). Now they’re on to pancakes, but this time they might be one up on the ice cream.

In an interview with, New Day member Big E. mentioned that the team is trying to sell pancakes in some form. They’re currently talking to people in licensing about making the project come together. There is no word on if or when this will actually happen. At the moment, New Day’s BootyO’s cereal is available both at FYE stores and on FYE’s website. Here are Big E.’s comments:

“We’ve definitely explored trying to do something in that vain. Cereal is easier. Right now our cereal is at FYE and … We’re talking to people in licensing for a way for this pancake nonsense to be available to our fans.”

I don’t think Sanity will be customers.

SAnitY wreck New Day's 1st Annual Third of July Pancake Eating Contest: SmackDown LIVE, July 3, 2018

Opinion: You know what? Why not? It’s not like they haven’t been able to make everything else work. Maybe this will be their first failure, or maybe it never even happens at all. Either way, it’s a discussion of a group of wrestlers trying to sell pancakes of all things and making it seem like it might be a viable idea. That’s such an insane level of ability and something that only New Day could do. Well done, as odd as it certainly seems.

Would you buy a New Day pancake? Will they manage to make this work? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 50,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 5,000 full shows covered. You can find his work at, or check out his Amazon author page with 28 wrestling books. His latest book is the the Complete 2003 Monday Night Raw Reviews.

Get the latest and greatest in professional wrestling news by signing up for our daily email newsletter. Just look below for “GET EXCLUSIVE UPDATES” to sign up. We are proud to offer our popular Wrestling Rumors app and encourage you to download it for an optimized user experience. It is available for Android and also on iOS. Thank you for reading!


  • Video: Kane Wins Knox County Mayoral Race

  • What Will Big Cass Be Known As On The Independents?

  • Is WWE Ending The Brand Split Due To The FOX Deal?

  • Rumor: WWE Planning Another Possible NWO Reunion

  • Video: 25 Things You Didn’t Know About Summerslam

  • Is Matt Hardy Going To Retire?

  • 205 Live Results – July 31, 2018

  • Here’s What WWE Officials Have Planned For Dean Ambrose’s Return

  • Huge Match Coming Out of Lana & Rusev vs. Andrade ‘Cien’ Alamas & Zelina Vega Situation

  • David Otunga Deals With Knife Wielding Thief