Cha Ching: How WWE Made A Million Dollars In About Five Minutes

That’s a lot of money. WWE is a company that makes more money than it knows what to do with most of the time and that has put them in a very strong spot. They know how to bring in all kinds of money and often find new ways of doing so. The company is willing to accept almost any method of bringing in extra money and now we know how they did so again recently.

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Last month at the Royal Rumble, WWE presented the Pitch Black match between Bray Wyatt and LA Knight, presented by Mountain Dew. The match saw both wrestlers wrestling in neon gear with the lights turned down and several mentions of the drink. According to Wrestling Observer Radio, the match was a “million dollar deal” for WWE. A WWE executive has already announced that another sponsored match will take place at WrestleMania 39 without giving any details.

Mountain Dew got a lot out of this. Check out how things went for them at and around the Royal Rumble:

Opinion: If WWE can get a million dollars out of having a goofy five minute match, they would be crazy to turn it down. Sure the match was over the top and more than a little silly, but look at what they were able to bring in as a result. That’s a great deal for WWE and they should do something like this again if they are given the chance. As long as it isn’t done over and over, it makes all the sense in the world.