It’s a new way to go. There have been a lot of wrestling stories to pop up over the last few years, but nothing is going to top the rise of AEW. The company has gone from almost nothing to one of the biggest promotions in the world. You almost never see something like this take place and AEW has made some amazing strides in a pretty short time. Now they have done something pretty cool in another sport.

The Buffalo Bills’ Stefon Diggs wore special AEW cleats during the pregame warmups of the Bills’ game vs. the Jacksonville Jaguars on Sunday afternoon. The cleats were gold with the AEW logo appearing on the side. AEW President Tony Khan is also the Chief Football Strategy Office for the Jaguars and Jaguars cheerleaders have appeared on Dynamite before. It is not clear where Diggs got the cleats or if he had them specially made.

AEW has done some cool stuff involving Jacksonville. Check out what has happened when the worlds collide:

Opinion: This is one of those cool things for the eagle eyed fans to see. I’m not sure if Diggs is a big AEW fan or anything close to it, but there is something awesome about seeing that logo on something other than a wrestling show. AEW has come a long way, but they still need to get a lot more eyes on the product. You can only get so far on running wrestling shows along, so it is cool to see them getting this kind of publicity.

What is your favorite wrestling/mainstream sports crossover? What can AEW do to grow its audience? Let us know in the comments below.

Thomas Hall has been a wrestling fan for over thirty years and has seen over 60,000 wrestling matches. He has also been a wrestling reviewer since 2009 with over 6,000 full shows covered. You can find his work at kbwrestlingreviews.com, or check out his- Amazon author page with 30 wrestling books.

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