WWE Reaches a Half a Billion Followers on Social Media
WWE reported that they’ve reached a half a billion followers on Social Media as of June 8. The numbers spread across multiple platforms such as 5.3 million followers on Twitter, 354 “likes” on Facebook, and other followers on Periscope, Snapchat, Google+, and more.
The official statement reads as follows,
WWE today announced it has eclipsed half a billion fans through its global social media platforms, further cementing its position as one of the most-followed brands in the world.
WWE’s flagship Facebook page has more fans than the NFL, ESPN, Marvel, Google and UFC, and WWE Superstar John Cena is the No.1 most followed active American athlete on Facebook with more than 36 million likes. On Twitter, @WWE has more followers than MLB, Disney, Sony and Pepsi and according to Klout, is the No. 1 most influential brand on Twitter. On Instagram, WWE’s fastest-growing platform, @WWE has more followers than ESPN, HBO, NHL and Gatorade. With nearly 5 billion video views on YouTube in the past year alone, WWE is the No. 1 Sports channel ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
WWE’s Social Media Snapshot:
Facebook: 354 million total likes, including 98 million new likes, an increase of 38 percent year-over year.
Twitter: 108 million total followers, including 18 million new followers, an increase of 20 percent year-over-year.
Instagram: 26 million total followers, including 25 million new followers, an increase of 2,955 percent year-over-year.
YouTube: 6.2 million total subscribers, including 2.8 million new subscribers, an increase of 82 percent year-over-year.
Earlier this year, WWE won awards for Overall Social Media Excellence and Social Media Dream Team at the 2015 Cynopsis Sports Media Awards and 2015 Cablefax Digital Awards, respectively. WWE’s 12 social media platforms include Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope, Google+, Vine, Foursquare, Tumblr, Pheed and Pinterest.
WWE Hall of Famers such as Jim Ross and Jake “The Snake” Roberts have responded to the news, even to WWE CEO Vince McMahon directly about the influence that WWE has on all of its followers. McMahon tweeted the following on June 8,
“You can’t see me,” but thanks to the half a billion people who can see @WWE. pic.twitter.com/kOBE30eCX7
— Vince McMahon (@VinceMcMahon) June 8, 2015
This was followed by responses from Ross and Roberts.
@VinceMcMahon @WWE amazing numbers for truly wise man. Plz use the power to better all that you touch.
— JakeSnakeDDT (@JakeSnakeDDT) June 8, 2015
“@VinceMcMahon: “You can’t see me,” but thanks to the half a billion people who can see @WWE. pic.twitter.com/rzyBQAsfiC” #SlobberKnocker #’s!
— Jim Ross (@JRsBBQ) June 8, 2015
That’s a LOT of people following the company through the Net, although most of those people are repeat “customers,” and follow them in every way that they can.