It had been previously reported that WWE has recently re-hired Bruce Prichard to be a “right-hand man” for Vince McMahon in upper management. Prichard was formerly known as Brother Love in the 80s.

But what will his official title be?

According to the latest issue of the Wrestling Observer NewsletterPrichard will officially be known as a Senior Vice President.

Jim Cornette elaborated on Prichard’s hiring on a recent edition of the “Two Man Power Trip:

“Bruce Prichard is going to serve on the creative team because Vince McMahon knows that Bruce get it. He gets it and he can relay it to other people. What is `it?’ `It’ is what Vince McMahon likes and what Vince wants and I he is probably (and I can see Vince sitting there) saying that they just don’t get it, these damn people and these kids they just don’t get it.”

“I guarantee you that Bruce Prichard will be able to articulate what Vince McMahon wants to these people probably better than Vince can because Vince sometimes sends it out by mental telepathy.”

Here’s a promo for his podcast, “Something Else To Wrestling With” on the WWE Network:

Editor’s Opinion:

This is a great move by WWE. He has been one of the best wrestling minds in the business for many years, and will be able to greatly enhance both the creative side and character development aspects of professional wrestling.

What do you think of Bruce Prichard’s rehiring by WWE? Leave us a comment below, or post a comment on our Facebook page! Also, be sure to sign up for our newsletter and download our App from your favorite App Store!


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