WWE COO Vince McMahon, and other members of the upper administration, recently gave a rare outside interview to Variety magazine, where they discussed a number of topics. Among them were WWE’s rise to a global corporation, new television deals, their travel schedule and wrestlers taking time off, and more.
Below are some highlights from the interview:
On building a global brand:
“What we’ve done over the last 20 years is educate the marketplace about who we are,” says Michelle Wilson, a WWE veteran who serves as co-president with George Barrios. “We have this authentic connection with fans and this community that has been created over decades.”
On their new television deal with FOX:
“WWE talent will be appearing on [Fox] programming,” McMahon says. “It’s going to be a totally integrated approach. We’ve never had a platform like this in terms of promotion. Fox is going to go all-in, and they’re great promoters.” He adds, “NBCU is going to step up as well to the equivalent of what Fox is going to do.”
On talent traveling and needing time off:
“Anybody who wants time off can get time off. That’s easy,” McMahon says. “In addition to that, it’s easy to weave a talent in and out of a storyline. If they get injured, you’re not expecting that. Or if they have a family matter. Our characters are real people with real problems. It’s a revolving situation where this talent will work these dates, that talent will work those dates.”
On his future with WWE:
“We’re open for business,” McMahon says when pressed on whether he’d consider selling all or a partial stake in WWE. He declines to elaborate.
They also discuss ratings, the WWE Network and more.
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